Fact: People Do Business with People they Know, Like & Trust… 

Social Media can help people know, like & trust you more. 

Let’s talk about how.

Recent Blog Posts
4 Takeaways: What does the Hire Rabbit Infograph Data on HR Use of Facebook Mean for the Rest of Us?

There’s an interesting infograph and article posted today on Mashable about HR use of Facebook in recruiting. The data is from HireRabbit.com. The Infograph looks at the[more]

94549 Twitter Views for 2012 — Foursquare, Lessons, Stories and a Thowing Clinic at Acalanes

Lafayette is a town that is increasingly embracing Facebook and LinkedIn and Youtube. Many of us are testing Google Plus, too. Just the last few weeks have witnessed an uptick[more]

10 Tips for Convincing Your CEO to Support Social Media Efforts

Are you still doing an internal dance, trying to figure out how to convince your CEO to support online and inbound marketing strategies? Sometimes this problem has to do with [more]

Cute Shoes Again, and a Reminder about the Internet & Forever

People say that the “Internet is Forever” as if it’s a bad thing, because it can be. But Forever can also be a good thing, too. Like the way a good story can make you sm[more]

Inc Magazine Article’s Takeaway for Blogging Success: Credible, Simple, Useful (C.U.S.)

This time, it’s okay to C.U.S. Excellent article today in Inc Magazine: “8 Ways to Build Customer Loyalty,” written by Geoffrey James. Two Takeaways, one abo[more]

Case Study: 3 Chamber Posters morph into Lots of Online Content

I’m not sure what you saw as you browsed among the various vendors of the Lamorinda Home Expo ’12 yesterday, but what I saw was a sea of content. Content that came[more]

Business Lessons from Landscape Architect Andrea Cochran

Content Creation, Editorial Calendars and Becoming More Time Efficient. These are on my extended to-do list and get some attention everyday. Today I found business – and[more]

#McDStories Twitter Lesson: Look in the Mirror and Pick a Better Hashtag

Someone will take this Business Insider War Room Article about McDonald’s ill-fated #McDStories article that’s making headlines on LinkedIn today as proof that Twi[more]

Workshifting in Lafayette CA? It’s Just Mobile Me in the Minivan

My new favorite word is Workshifting, a word that seems a bit under the radar out here in San Francisco suburbia. Google it and you’ll see that it only returns 274,000 r[more]

I really like that working with local clients often takes me to Lafayette places and people I might not otherwise see and meet, even though I live and work here, too. It’[more]