Fact:

People Do Business with People they Know, Like & Trust

Social Media can help People Know, Like & Trust You more. Let’s talk about how. 

Recent Blog Posts
The Social Media Strategies for Local Business Workshop Series — Fall Schedule Now Online

Business social media best practices keep evolving and so do the available platforms. Help keep pace the easy way – attend Lafayette’s free monthly workshops for local bus[more]

Online Content Creation Strategy 101, Step 1: Sort What Already Exists

Decisions and the ways to make them easier and more effective are on the top of my mind today. This morning I posted on Facebook about the curious resource “decisionR[more]

2 Top Reasons to Read the William B. Lauder Q & A

Excellent Q & A with William P. Lauder, Chairman of The  Estée Lauder Companies just published in The Robin Report. It’s a quick and worthy read. Lots of takeaways[more]

Burberry has just released its new “Travel Tailoring” video, both on its website, Youtube, and throughout social media. I first saw it in my news feed on Facebook [more]

I really like this article in the Business of Fashion about Instagram and the installations designers are orchestrating at fashion shows that produce “Instagram Moments.[more]

New Year – Time to Learn New Things. Start with Google+

If you do one thing new this year, make “Learning New Things” a top marketing priority. With that learning, you’ll be in a better place to prioritize what re[more]

Need to Grow the LIKES on Your Facebook Page? Try Asking Your Friends! Here’s How

When it comes to growing the number of LIKES on your Facebook Page, nothing beats the power of asking people directly. Start with people you already know are on Facebook and w[more]

Yelp! This isn’t the way it’s supposed to be

“How about going on Yelp and writing a negative review about them?” the salesman asked me about a competing retail store.  Only, until that moment, I didn’t[more]

4 Questions: Is a Facebook Page the Right Answer for You?

I think it surprises people when I tell them they may not want to set up a Facebook Page. At least, not right away. There’s a presumption that because I spend a lot of t[more]

3 Tips about Family Business Realities from a Once-Upon-A-Time Teenage Secretary

If you don’t count babysitting and delivering papers, I began my career above Packett’s Lake Pharmacy in Chevy Chase, Maryland, at a small, family-owned business n[more]