The #1 Reason the Burberry video works is its consistent focus – it’s on brand, on message and speaks directly to its target audience in a way that audience wants to be reached.
The Travel Tailoring Video is short, impactful and uses the words of the lyrics, along with a few line drawings and text introduced periodically to make their point about the suit construction (the “travel tailoring”), while letting the age and confident stride of the young exec featured speak to their hoped for new target audience. All while embracing a clearly British look, down to the umbrella.
They say you should dress not for the job you have but the job you want. A nice suit always makes the cut. Casual Friday trends aside, this is still true in the financial, legal and related executive-styled worlds. The young execs in The City are likely listening — and so will Wall Street and others on this side of the Ocean.
Burberry’s video makes the point that their suit is a ticket up without giving up comfort or ease of travel — or wearing Dad’s old-styled suits.
What did you think of the video?
The video is embedded below. If you don’t see it, you can watch it on Youtube here: http://youtu.be/caZiePpuCvQ