There’s an interesting infograph and article posted today on Mashable about HR use of Facebook in recruiting. The data is from HireRabbit.com.
The Infograph looks at the statistics from the HR side – the ways HR professionals increasingly look beyond LinkedIn to use Facebook, too, for recruiting.
Let’s flip the message: What does this data mean for job seekers, people hoping to survive the next internal reorganization or maybe looking to move within a company?
Knowing How to Navigate Online is a Critical Job Skill
Here’s how I interpret the infograph: It’s a heads up for everyone who is still turning a blind eye to online tools — Stay Current on How to Use Online Tools!
When it comes to Facebook, it’s not going to be enough to just log on:
(1) Facebook isn’t just a personal platform for you. It’s a job search tool, too. A way for you to learn and make (and share!) connections. Taken to the next step, it’s a chance to show your interest in a company and learn more about that company by paying attention to the ways they are trying to create engagement online, the things the company shares and how they generally behave online.
(2) Facebook is a personal branding you, too. How you look on Facebook matters. That starts with uploading an appropriate profile picture because these are always public. In addition, update your professional experience on your profile, adjusting your privacy settings so others who aren’t your Friends can see it, too.
(3) Personal Experience with social tools is a good thing generally – companies are looking for people who have an online presence, too.
(4) NOT having experience online can be a bad thing. Companies increasingly need people in all departments who are as comfortable online as they are at their desk.
Bottom line: Take time to learn how to use social media. Future Paychecks may depend on it.
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