Author Archives: Robin S. Fox, Social Media Coach

Robin S. Fox is a San Francisco Bay Area Social Media Coach, Corporate Trainer & Workshop Leader.

#1 Reason Burberry’s Travel Tailoring Video Succeeds from a Marketing Perspective

Burberry has just released its new “Travel Tailoring” video, both on its website, Youtube, and throughout social media. I first saw it in my news feed on Facebook this morning. The #1 Reason the Burberry video works is its consistent focus – it’s on brand, on message and speaks directly to its target audience in…

Instagram, Fashion Designers – and the Importance of Team Communication

I really like this article in the Business of Fashion about Instagram and the installations designers are orchestrating at fashion shows that produce “Instagram Moments.” So often I find that businesses are still thinking of social media as an afterthought — “Oh, Yes – can you put this on Facebook, too.” What really needs to happen is…

New Year – Time to Learn New Things. Start with Google+

If you do one thing new this year, make “Learning New Things” a top marketing priority. With that learning, you’ll be in a better place to prioritize what really might work best for your business, and where you should spend your time, energy and dollars. Make sure that you are learning the most recent information,…

Need to Grow the LIKES on Your Facebook Page? Try Asking Your Friends! Here’s How

When it comes to growing the number of LIKES on your Facebook Page, nothing beats the power of asking people directly. Start with people you already know are on Facebook and who you think should be interested to join based on what you talk about on your Page, not just on how much they love…

Yelp! This isn’t the way it’s supposed to be

“How about going on Yelp and writing a negative review about them?” the salesman asked me about a competing retail store.  Only, until that moment, I didn’t think of the two as in a to-the-death dog fight. The two retail stores have identical names and products, and fall under the umbrella of what is advertised…

4 Questions: Is a Facebook Page the Right Answer for You?

I think it surprises people when I tell them they may not want to set up a Facebook Page. At least, not right away. There’s a presumption that because I spend a lot of time in the social media space, I think everyone should. How do you know if you need a Facebook Page? Ask…

3 Tips about Family Business Realities from a Once-Upon-A-Time Teenage Secretary

If you don’t count babysitting and delivering papers, I began my career above Packett’s Lake Pharmacy in Chevy Chase, Maryland, at a small, family-owned business named, “Edward J. Scharf & Sons.” The name is imprinted in my memory because all summer, I answered the phone, “Edward J. Scharf & Sons, Construction Costs Consultants, how may…

Oops! I just sent the default LinkedIn Invitation Request to my Entire Mailing List! Now what?

In the land of social media there are more missed opportunities than mistakes. This article is about a common one – clicking too fast. Even though it’s best practices to send personal messages when asking someone to connect on LinkedIn, no LinkedIn police will come knocking at your door because you decided — on purpose…

Lafayette CA and LinkedIn — Profile Growth since 2010

Back in September 2010, when I taught the very first workshop in the Lafayette Chamber’s Social Media Strategies for Local Business series at the Lafayette Library and Learning Center, I included a slide about the number of LinkedIn profiles of people who had self-reported themselves as living within 10 miles of zip code 94549. It…

3 Reasons this Facebook Post about 3 Brothers at La Fiesta Square Works

Meet the O’Hara Brothers, the Facebook Post. I met Kenny, John and Dennis by chance at La Fiesta Square Thursday morning and immediately knew — the people on the La Fiesta Square Facebook Page would like to meet them, too. Further proof that La Fiesta Square is the Heart of Lafayette, which is the exact…