Author Archives: Robin S. Fox, Social Media Coach

Robin S. Fox is a San Francisco Bay Area Social Media Coach, Corporate Trainer & Workshop Leader.

The Social Media Strategies for Local Business Workshop Series — Fall Schedule Now Online

Business social media best practices keep evolving and so do the available platforms. Help keep pace the easy way – attend Lafayette’s free monthly workshops for local businesses, held at the Lafayette Library and Learning Center. The workshops are free, thanks to the generosity of the series sponsors: Lafayette Chamber of Commerce, Moraga Chamber of…

Online Content Creation Strategy 101, Step 1: Sort What Already Exists

Decisions and the ways to make them easier and more effective are on the top of my mind today. This morning I posted on Facebook about the curious resource “decision” our 100+ year old pear tree seems to have made. One of its branches is lined with dead leaves but has many pears: “It’s as…

2 Top Reasons to Read the William B. Lauder Q & A

Excellent Q & A with William P. Lauder, Chairman of The  Estée Lauder Companies just published in The Robin Report. It’s a quick and worthy read. Lots of takeaways re: branding whether you’re in retail or not. Find the full Q&A with Lauder by clicking here. The nice thing about Q&A styled articles is that…

#1 Reason Burberry’s Travel Tailoring Video Succeeds from a Marketing Perspective

Burberry has just released its new “Travel Tailoring” video, both on its website, Youtube, and throughout social media. I first saw it in my news feed on Facebook this morning. The #1 Reason the Burberry video works is its consistent focus – it’s on brand, on message and speaks directly to its target audience in…

Instagram, Fashion Designers – and the Importance of Team Communication

I really like this article in the Business of Fashion about Instagram and the installations designers are orchestrating at fashion shows that produce “Instagram Moments.” So often I find that businesses are still thinking of social media as an afterthought — “Oh, Yes – can you put this on Facebook, too.” What really needs to happen is…

New Year – Time to Learn New Things. Start with Google+

If you do one thing new this year, make “Learning New Things” a top marketing priority. With that learning, you’ll be in a better place to prioritize what really might work best for your business, and where you should spend your time, energy and dollars. Make sure that you are learning the most recent information,…

Need to Grow the LIKES on Your Facebook Page? Try Asking Your Friends! Here’s How

When it comes to growing the number of LIKES on your Facebook Page, nothing beats the power of asking people directly. Start with people you already know are on Facebook and who you think should be interested to join based on what you talk about on your Page, not just on how much they love…

Yelp! This isn’t the way it’s supposed to be

“How about going on Yelp and writing a negative review about them?” the salesman asked me about a competing retail store.  Only, until that moment, I didn’t think of the two as in a to-the-death dog fight. The two retail stores have identical names and products, and fall under the umbrella of what is advertised…

4 Questions: Is a Facebook Page the Right Answer for You?

I think it surprises people when I tell them they may not want to set up a Facebook Page. At least, not right away. There’s a presumption that because I spend a lot of time in the social media space, I think everyone should. How do you know if you need a Facebook Page? Ask…

3 Tips about Family Business Realities from a Once-Upon-A-Time Teenage Secretary

If you don’t count babysitting and delivering papers, I began my career above Packett’s Lake Pharmacy in Chevy Chase, Maryland, at a small, family-owned business named, “Edward J. Scharf & Sons.” The name is imprinted in my memory because all summer, I answered the phone, “Edward J. Scharf & Sons, Construction Costs Consultants, how may…