If you do one thing new this year, make “Learning New Things” a top marketing priority. With that learning, you’ll be in a better place to prioritize what really might work best for your business, and where you should spend your time, energy and dollars. Make sure that you are learning the most recent information,…
Author Archives: Robin S. Fox, Social Media Coach
Need to Grow the LIKES on Your Facebook Page? Try Asking Your Friends! Here’s How
When it comes to growing the number of LIKES on your Facebook Page, nothing beats the power of asking people directly. Start with people you already know are on Facebook and who you think should be interested to join based on what you talk about on your Page, not just on how much they love…
Yelp! This isn’t the way it’s supposed to be
“How about going on Yelp and writing a negative review about them?” the salesman asked me about a competing retail store. Only, until that moment, I didn’t think of the two as in a to-the-death dog fight. The two retail stores have identical names and products, and fall under the umbrella of what is advertised…
4 Questions: Is a Facebook Page the Right Answer for You?
I think it surprises people when I tell them they may not want to set up a Facebook Page. At least, not right away. There’s a presumption that because I spend a lot of time in the social media space, I think everyone should. How do you know if you need a Facebook Page? Ask…
3 Tips about Family Business Realities from a Once-Upon-A-Time Teenage Secretary
If you don’t count babysitting and delivering papers, I began my career above Packett’s Lake Pharmacy in Chevy Chase, Maryland, at a small, family-owned business named, “Edward J. Scharf & Sons.” The name is imprinted in my memory because all summer, I answered the phone, “Edward J. Scharf & Sons, Construction Costs Consultants, how may…
Oops! I just sent the default LinkedIn Invitation Request to my Entire Mailing List! Now what?
In the land of social media there are more missed opportunities than mistakes. This article is about a common one – clicking too fast. Even though it’s best practices to send personal messages when asking someone to connect on LinkedIn, no LinkedIn police will come knocking at your door because you decided — on purpose…
3 Reasons this Facebook Post about 3 Brothers at La Fiesta Square Works
Meet the O’Hara Brothers, the Facebook Post. I met Kenny, John and Dennis by chance at La Fiesta Square Thursday morning and immediately knew — the people on the La Fiesta Square Facebook Page would like to meet them, too. Further proof that La Fiesta Square is the Heart of Lafayette, which is the exact…
Sifting the Thumbnail Snarl offers Content Creation Opportunity
I love the portability of thumb drives, don’t you? I have always made it a point to pack at least one in my purse, and recently turned a red one by Verbatim into my key chain. The great thing about the increasing storage capacity of increasingly inexpensive thumb drives is that you can store lots…
Feedburner Firedrill: Download Your Email Subscription List Now!
It’s astonishing that Google didn’t shout this from the highest mountain since bloggers who find out too late to save their email subscription list for their blogs are going to have serious trust issues with Google. Here’s the short story: It appears that Google may be abandoning Feedburner – or at the very least not…