Someone will take this Business Insider War Room Article about McDonald’s ill-fated #McDStories article that’s making headlines on LinkedIn today as proof that Twitter is dangerous.
What they should really learn is that no matter where you are, it’s really important to know your brand – who loves it and where the landmines are.
I can’t figure out if McDonald’s handed its Twitter strategy to Polyanna or Gidget or their newest intern.
Clearly someone looked only with marketing optimism and not the reality that would have stared them in the face if they’d looked in the mirror and asked themselves… if we throw out the hashtag #McDStories, what stories would people tell?
Bottom line: Hashtags are content, too. Don’t make yours a beacon for bad press.
RELATED LESSON: Before you pick a Twitter Handle, consider how it would be used to tease you in a school yard. It’s amazing how many double entendres there are in the world. Why deflect from your brand by picking one that can be used as a joke?
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