Excellent article on Mashable’s blog about the use of Pinterest by Home Goods to drive not just awareness, but sales.
My favorite quote:
“When asked why he thinks Pinterest has proven a better sales channel than other social networks, (Wayfair CEO) Shah noted that Pinterest encourages people to collect images that inspire them, and that includes products. ‘Visual imagery drives inspiration, it’s what makes you want to buy it,’ Shah said. ‘We sell things [on our sites] in the same way.’
Is your small business visually based? Take a closer look at how Pinterest might be able to help you drive sales, either to your site, your business or your store. It’s an easy platform to use. Why not at least experiment?
